Google Maps Releases New Local Business Center Dashboard
Check out the new dashboard video and introduction from the Google Team.
Did you know that online maps and local listings drive online searchers to your business, but they don’t always end up visiting your website. Most web analytics in the world cannot track these activites. Google Maps and Google Earth is making it easy with their release of a new dashboard for their Local Business Center. The dashboard assists local businesses understand how Googlers are interacting with their local listings in Google Maps. whether they like pictures, reviews, directions, or anything else related to your establishment.
The value added includes impressions that will tell users how many times the business listing appeared as a result in a search of Google.com search or Google Maps during a given period. Also actions will show the number of times searchers interacted with a listing. An example being the number of driving directions requests. Top search queries show which keywords drove searchers to a business listing and this is huge if your business has a blog; now you know what to write about. They will also display zip codes from where driving directions were requested from.
